GroupGSA were appointed to reposition a call centre for 1500 Westpac employees in Concord, Sydney, and our studio’s interiors and graphics teams thought big. The result included a 200sqm mural that brings energy and vitality to what could have been a sea of workpoints on a 16,000sqm floor plate.
Embracing the opportunity to enliven the environment, GroupGSA collaborated with Studio A and resident artist Emily Crockford. The brief was to create the mural as a ‘hero’ piece supported by a series of 10 patterns that could be applied to glazing in meeting rooms within the workspace, totalling an impressive 100+ linear metres. And, while the mural’s spring, energy and fireworks themes include some red, the fit out focused on creating a comfortable, uplifting environment for staff unconstrained by the Bank’s branding palette.
The creative energy behind the mural was driven by Emily, with GroupGSA briefing her to consider both the broad view and the detail so the mural could be seen as a landscape from a distance while also appreciated for its detail closer in.
For the meeting room privacy graphics, the graphics team digitised Emily’s 10 hand painted patterns and used them to create much larger patterns to fill the considerable glazing lengths required. In doing so, they were able to weave the different visual themes together seamlessly, creating a strong visual story of the ‘micro’ details. This injected much-needed colour and energy into the vast workspace, reinforcing and contributing to the creation of a dynamic, connected workplace community.
With work completed in October, the mural and new workspace – which also includes new sit-to-stand workstations, refurbished breakout facilities, new furnishings and new connection rooms – was celebrated with an official opening in November.