PARRAMATTA, MANLY + VICTORIA PARK, NSW
Our retail and hospitality team worked with Next Constructions to re-profile the Phoenix Restaurant in Westfield Parramatta Shopping Centre, Manly and the newest location in Victoria Park. A key objective is the enhancement of the brand perception and visibility. Working closely with the owner, GroupGSA devised a new concept for the restaurant façade to improve the visibility and vitality of the venue which is adjacent to the entertainment precinct. Within the restaurant environment, planning was rationalised to improve operational efficiency through a rework of an existing bar and through intensification of seating arrangements, increasing seat count by 20%. Feature lighting and character finishes that support a developed brand story underwrite our planning approach.