NESPRESSO NATIONAL ROLL OUT
GroupGSA is the local design practice, that worked in collaboration with the concept consulting architects in Switzerland, to deliver this national roll out. Flagship stores include Queen Street Mall in Brisbane, Westfield Centrepoint in Sydney CBD, Robina Shopping Centre on the Gold Coast and Collins Street in Melbourne.
The new retail concept played with the shape of the Nespresso capsule, with the capsule shape repeated in most of the store elements. Each discrete function was then given its own personality within the volume of the store. As with all Nespresso stores, a high level of coordination was required with Nespresso and their team of concept architects in Europe, from design development through to construction.