GroupGSA has been the custodian of designing workplace environments for Link Group throughout Australia for over ten years. Aligned to our strategic client relationship with Link, we were engaged to design the next evolution of Link contemporary workplace across 3 ﬂoors approximately 6,800sqm within 680 George Street, Sydney. Link had occupied this site for over 10 years – the project identiﬁ ed opportunity to build upon existing infrastructure and was delivered through a staged process whilst in occupation.
The project has provided a dynamic connected workplace accommodating Link’s employees within an environment focused on supporting the health and wellbeing of the employee and responsive to the continued growth of the business. Connectivity of the workplace is enhanced through an open tenancy stair connecting the 3 ﬂoors and providing visual reinforcement of the scale of the Link business. The site incorporates a Link Lab equipped with technology to showcase Link services to their clients.
Building upon the success of the environmental graphics language completed in Collins Square, Melbourne, and reinforcing Link’s brand vision of being connected and dynamic, the graphic language was adapted to the new Sydney office.