Carlton United Breweries
Spread across three levels at Freshwater Place in Southbank, the new CUB workplace provides a change in workspace flexibility for the fluid Melbourne team. GroupGSA canvassed the idea of an agile workplace model to support this fluidity, supplemented by observation studies which proved that CUB was highly collaborative, less at their desk and more in a meeting space. This critical study formed the foundation of the design, improving collaborative spaces, providing desk sharing throughout and removing any consideration for offices.
Celebration of the CUB brand was essential in the design and this was reinforced by the fully functioning bar within the double-height meeting floor. Interconnecting stairs through the working floors join the spaces, which were designed based on movement and flow. The flow culminates in collaborative zones which diversify work zones with patterns on the floor signifying this organic method of design. The result is a buzzing and energetic built environment inviting its user to be connected and active in the space it inhabits.